BLOOD IS THE NEW BLACK innit >.>

T_SHIRT! A_LERT!

with lifelong love of t >shirt action, I have recently been guiding birthday requests towards an ice cream shirt by Dan Monick (note!)…. hopefully this will occur thanks to Mitra Khayyam’s LA label /Blood is the New Black/.

 


okno

hope

josh_slater

BITNB pulls together a collection of shirts that promote the work of individual designers in the team. The result is giant happy mix up ! -dinosaurs, slogans, girls, monsters and abstract bits of jazz jump all over the seasonally evolving collection.

The really nice bit is the level of ownership Mitra gives to the artists -find their name all over, from tags to design recognition, and platforms on the website if you get obsessive hmm…

If you’re headed to LA go for it, though UK kids can also try Urban Outfitters closer to home, or get on the internet > > bloodisthenewblack.com. There’s also a zine doing the rounds if you want to properly dose up…

HX

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